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There’s much advice online about leadership, not to mention the many thousands of books published on the subject. Unfortunately, too many people confuse leadership and management. As you build and lead your teams, how can you ensure that you don’t suck as a leader? Read More

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding. And in the middle of the mudslinging and grandstanding are some very, very uncomfortable brands. Read More

Part of social media marketing has nothing to do with directly promoting yourself or your company. It’s about humanizing your brand, making it relatable. Folks are a lot more likely to engage with a company with which they identify/ Read More

The world lost another titan on Sunday with the passing of Arnold Palmer. But while he made over $7 million on his golf career, he brought in more than fifty times that off the course. Why? Because he was a master marketer. Read More

Design plays a very important role in helping to market and sell products and services. This is true even for common products such as pizza. Here's a good look at the design lessons from pizza product and packaging design. Read More

By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong. Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience. Read More

This isn’t a unique position. Startups have been using branded apparel as a way to build brand equity for years. But does it work and should you consider trying it? Read More

Design is an important factor in marketing. Poor design rarely results in successful marketing initiatives. But, especially when it comes to user experience on the web, there's one question most designers and marketers rarely ask: Why? Read More

Perhaps not as much as we’d hoped, but marketers have become less cowardly about embracing diversity. And thank goodness. Read More

Are creative robots going to take over our jobs and our lives? Should we be worried or is fear purely an overly active imagination by people who would have also feared the industrial revolution? Read More