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A new report surveying consumers in North America and Europe reveals interesting data about the efficacy of different marketing channels. Most alarming for business owners and marketers: only 10% of consumers trust advertising. But there is some hope. Here are the key findings. Read More

Many small businesses wonder how they can improve their brand. If your branding is confusing, inconsistent or generic, you can undermine your credibility and ruin your chance for success. Today, we look at five branding mistakes that will cripple your business (with tips on how to avoid them). Read More

Change is hard. I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. In both cases, it’s easy for them to become frustrated and give up, since most have never been tra Read More

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? So what can a your business do to engender trust with its customers? Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. Email newsletters are a bigger design mess. This infographic should help you determine if you’re following good practices for email newsletter design. Read More

Think the best time to send email is during working hours? According to some interesting new data, sending between 8 pm and midnight will get you a lot more opens and clickthroughs. Read More

Small business entrepreneurs looking for growth strategies may want to look to high growth industries to outpace projected economic growth numbers. Read More

Many companies use a three prong strategy when hiring freelancers; managing this process can be tricky, but the rewards can be great. Here are some tips to help you find the best freelancers.

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With very few exceptions, the landing and marketing pages for startups and small businesses are packed with too much content and distractions. An average user will glance at a page only for a few seconds. Here's some great insight to help you improve your company's marketing and landing pages. Read More