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While the ultimate goal is to build an unconditional love for your brand, a bit of promotional merchandise (swag), and a “wow” experience go far in accomplishing this goal.

The key to customer retention is fostering a climate of customer delight – a tribe of users who love your product Read More

A quick-fire video series tackling pay per click questions and answering them (in 60 seconds).

Simple tips, advice and help for understanding and getting most out of Google AdWords advertising.

From keywords to ads, to campaign structure and best practise - it should with time, cover every s Read More

An interview between Nazareth Qarbozian, and myself (Ed Leake) on the future of marketing. A lofty topic!

Questions included:

- what new processes will we need to adapt to
- will companies need to hire more digital marketers or less
- can digital marketing be replaced with AI

Finished of Read More

Blogging is a huge topic, and there's always something new to learn. In this post, you'll find a collection of stellar bloggers that can help you up your game. You'll learn everything from content marketing to business and entrepreneurship. Read More

Hate spreadsheets?

Let's look at 'dayparting' in Google Analytics and why this information is critical to convert more customers. No spreadsheets required!

- Improve conversion optimization
- Schedule your Google Ad campaigns effectively
- Know when (and when n Read More

You’ve made your research and found the influencers you want to collaborate with. Now what?

How can you ensure they’ll respond, and that the collaboration will be fruitful for you both?

To learn how to make the most of the relationships with influencers, we’ve asked influencers experts to sha Read More

Learn how to quickly and simply, refine your Facebook ad audiences with Google Analytics data.

- use your actual visitor data to can hone your audience
- get your ads in front of the right age and gender
- the people who are also more likely to buy from you!
Read More

Get better results with the following 4 audience profiles:

- Your Current Page Fans
- Current Customer 1% Lookalike
- Your Website Visitors (aka remarketing / retargeting)
- Your Website Visitors 1% Lookalike
- Quick Tip: Your Target Audience Size Rule of Thumb Read More

Pinterest and Instagram are exceptional channels for audience growth and engagement.

But as marketers, what can we do to convert those followers into customers? In this post, John Stevens walks us through some actionable tactics we can use right away. As well as great examples of brands doing i Read More

It’s time to get to know the 5 stages to the social media customer journey. We’ll project this journey on a case study of our own to give it form. Read More