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This is an easy start to creating a marketing plan for a small business - it isn't scary! Read More

We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you'll be able to fully leverage social media. As much as people may disagree with me; I believe that before a company can fully us Read More

Okay, maybe not quite as exciting, but to experience a great holiday or to enjoy success with your business there are a number of similar actions you need to take. When you plan your holiday or develop a marketing plan for your business you are more likely to enjoy a greater holiday experience or in the case of your business increased sales and pr Read More

Firstly, An Apology Please forgive my ignorance in believing that Twitter is about interaction concerning a number of things, including business. Interaction shows relationship, and communication. If you look at the word 'communication' and compare it with 'community' it's pretty obvious that they come from a similar root. Read More

Great video cast of Social Media Business Strategy of Barack Obama Read More

I have been researching, reading, and listening for awhile now to the small business world in regards to social media and blogging. There are plenty of business owners and professionals in the world who accept social media as a new form of communications— and plenty who do not. I decided to write a small guide for business owners to gauge whether Read More

Wall Street Journal reporters were given rules for how to conduct themselves on Twitter and Facebook, including: * Don't disparage the work of colleagues or competitors or aggressively promote your coverage. * Don't engage in any impolite dialogue with those who may challenge your work -- no matter how rude or provocative they may seem. Read More

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online. Based upo Read More

How the Brooklyn Museum is using social media like Twitter to attract more paying members. Read More

The author describes ways burnout and what to do about it. Read More