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Remember that customer preferences are dynamic. As such, each move should be latched on what the majority clamours. It may sound difficult given the vastness of the Internet market, but this is why methods such as A/B testing exist. Read More

Is your ecommerce business hoping to compete with big retailers and e-tailers this holiday season? If so, you already know that offering free shipping can make all the difference in whether customers click “buy” or just leave items sitting in their online shopping carts.
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Knowing that content curation can help establish your business as an expert, how does one go about pulling together content without easily getting overwhelmed by countless articles on the Internet? Here are five tools available that will help you find great information, put it together, and create Read More

Webinars are a key part of today's marketing mix. Find out how to host your own successful webinar with these marketing tips from Craig Rosenberg. Read More

Most businesses launch their company domain alongside the rest of their business, so all the SEO, link building, social media and content marketing history is under their control from day one. But what happens when you buy a pre-existing domain or fold a smaller business into your own, redirecting Read More

I love the concept of bootstrapping. The idea of beginning with literally nothing and building it up stage by stage fascinates me. After all, money is a great facilitator, but we don't all have thousands of dollars to invest in a business up front. Read More

Find out how you can grow your personal brand through Google's recent initiative, Google authorship, which gives online authors a greater degree of ownership over content and more search visibility. Read More

Multitasking is pervasive in our society and it may make us feel like better because it may seem that by multitasking, one is being more productive. However, multitasking actually often leads to subpar work and added stress. Read More

Terry “Starbucker” is just about to start SOBCon NW. He answered my questions about his background, how SOBCon was born plus his future plans with co-founder Liz Strauss. Read More

Global brands are setting buyer experience expectations not only for their business - but for yours too. Read More