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Local media is still a powerful way to publicise yourself. People plug into it to see if they spot anyone they know. If you supply real news to local journalists, they’ll be grateful to have something solid to fill their outlet with. And you’ll achieve your goal of promoting your business. Read More

There are three simple little changes we can implement into our mindset that helps us to move our negativity into positivity and the results we can get can be magical. Read More

When I reflected on my first year of business by analysing google analytics and what I had asked customers about where they had heard about me, I realised that at least 40% of my revenue had come from the blog - not bad for an offline business. Read More

In this interview, Frank speaks to Caroline about making radical change in one’s life, on why it’s important to allow oneself to make mistakes and what she views as the ideal workplace. Read More

Having trouble at work or in your personal life?

Thinking of sharing, confiding or seeking help? Now that would be the worst thing to do! Read More

In last month's post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we're going to look at how B2B (Business to Consumer) customers think. Read More

Two interesting questions arise: 1) is there something all women business owners need? and 2) what do they need the most? Read More

WordPRess blog post explaining how to create a newsletter that offers useful content and is easy to read. Read More

You are a professional. What are you selling? Are you selling time? Ask yourself if you measure the success of a professional by how long it took them to do the job”. Read More

Measuring the health of a business is more than just about financial metrics. Business health measurement should include operational and satisfaction (customer and employee) metrics. By measuring the business at all of these levels, the business can only become healthier. Read More