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When asked about trusting governments in 2017, the majority of people surveyed in 28 major countries didn’t answer positively. Civilizations have been built on trust, but the survey (named the 2017 Edelman Trust Barometer) paints a bleak picture. And according to the Pew Research Center, only 2 in Read More

B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not consult anyone else before buying low dollar items. We click an ad for an item, then purchase immediately or v Read More

Despite rapid advances in technology that have changed the face of business, nothing quite compares with face-to-face meetings. Read More

As a mentor to aspiring entrepreneurs, the most common question I get is, “I want to be an entrepreneur -- how do I start?” The obvious answer is that you need an idea first, but I’ve come to realize that the process is really much more complex than that. Many people with great ideas never make it Read More

Using jargon might make you think you're being impressive, but it doesn't help communicate. If advertising is about anything, it should be about communicating with ordinary people. Read More

I strongly suggest all bloggers write and self-publish at least 1 eBook for Amazon Kindle.

The benefits are immense.

From boosting blog traffic – Amazon is basically a monstrous search engine for goods and you betcha folks will find your blog through the platform – to establishing your author Read More

Check out the comparison of these three tools for building forms and find out what's the best tool for you. Read More

Not only are millennials growing in importance, they are also responsible in large part for fueling the success of the biggest disruption factor to have affected the Hotel industry in decades – the sharing economy, in this case, personified by Airbnb. Read More

So, you want to know how to beat procrastination? Well, here’s the simple answer.

You can’t.

At least, not completely. Read More

Kit Out My Office, an online retailer of office furniture, have compiled an anonymous list of the worst office Christmas decorations in the UK for 2017. Could your office/workplace be included on this list of shame? Read More