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Social media presents tons of different opportunities for your brand to get creative with different types of campaigns. No matter what platforms your brand uses, you can come up with promotion and marketing ideas to appeal to your target audience. Here are 25 different social media campaign ideas f Read More

It's a question as old as content marketing itself: How do you create and publish content that people can't wait to share? Let's look at 10 best practices for amping up your shareability. Read More

Most people try to avoid Objections, but it is much more profitable to learn how to handle them. The best way to take an interruption to a conversation. Read More

When it comes to work-related emails, most everyone would agree that less is more. The sad reality is that Americans are dealing with more work related email, both in the office and out of the office. This according to new survey data from email marketing service provider Reachmail. Read More

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. We’ve evaluated many ideas for marketing your business without breaking the bank, and want to share our top 21 ideas.

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Successful businesses often share a common trait: they have unique, simple, smart logos. How can you achieve the same success as iconic brands, with a logo design or redesign for your business? Here are some tips to help you get started.

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Venture capital has always been elusive, but some say now more than ever. Is getting VC funding even possible? Let's find out. Read More

How to Dress for Business During the Summer and early autumn. We've put together a few simple hints and tips on how best to achieve this style conundrum. Read More

Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this approach used all too often by new entrepreneurs, most of whom are not natural tyrants, but who are fighting to mask their own i Read More

Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More