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Knowing your destination, but ignoring specific steps to get there is a recipe for longer or no sales. Know what has to happen next, then do it. Read More

Your small business is struggling for the same reasons why any business struggles. Which is precisely why you’re not a startup. Read More

There’s a world of difference (and difficulty) between using social media as a consumer versus harnessing it for your business.

Some people can post a picture of their kids to Facebook and see 100 Likes overnight. But small businesses with growing audiences might have a harder time trying to get Read More

Let’s face it, advertisers aren’t seen as the most honest people around. As practitioners of the dark arts, they trick and fool people into parting with their money for things they don’t need. But on the inside, things are a little different. Or at least that’s what many advertisers would like to t Read More

Navigating the ups and downs of running a company can never be underestimated. A reminder that we can’t plan for everything that’s going to happen. Read More

You can’t win as an entrepreneur working alone. You need to have business relationships with team members, investors, customers, and a myriad of other support people. That doesn’t mean you have to be a social butterfly to succeed, or introverts need not apply. Read More

According to a recent NPR/Edison Research study of smart speaker owners, 42 percent of people surveyed say it has become essential to their everyday lives, 47 percent say they use it more now than they did when they first got it, and 65 percent say they wouldn’t go back to life without them. And of Read More

This write-up is a personal memoir of my business startup to sale. Hold my hand and walk with me through my incredible 5-year business journey. Read More

Growing pains are a normal part of running a successful small business. That said, these challenges are something that need to be considered ahead of time in order to resolve them as quickly as possible when they do arise. Read More

With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions. Read More