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Are you frustrated with marketing your small business? Do you feel like you’ve tried everything and nothing is working? Before you give up on marketing completely consider these 3 shocking, but true reasons your marketing isn’t working Read More

“Content is King”, you can’t open a marketing book or read a small business marketing blog without seeing that these days. But what does it mean? And especially for small business owners? Read More

The trap most people fall into is thinking that content marketing is easy, or that they can improvise their way through it. Not true. Read More

As you’ll see from the examples I’ve listed below, long-form content can be an incredibly powerful tool to earn a better reputation, increase brand awareness, increase conversion rates, and ultimately see better results from your content marketing campaign. Read More

In an article by Jim Edwards of Business Insider, “Facebook Advertisers Complain of a Wave of Fake Likes Rendering Their Pages Useless”, the author claims the fake likes come from “click farms attempting to make their abusive accounts look real by clicking on legit ads.” And, he adds, “there is li Read More

Your website is probably the first impression potential clients will get of your business. It’s the online storefront for your company and it can make or break you.

Here is a simple checklist to follow when building a brand new company website or refreshing an old one. Read More

Engaging and winning the loyalty of today’s empowered customer is no simple task. It has demanded Marketing organizations re-assess their priorities and invest in the right people, process, and technology to develop more fulfilling customer experiences and engender stronger brand loyalty. Read More

Regardless of what we sell, there will always be negotiations with clients, vendors and even strategic partners. For many of us it can be overwhelming; how much information do we share and what do we hold onto when negotiating the best price, an upgrade or an earlier delivery date? Read More

SlideShare is to presentations what YouTube is to videos and they boast, “70 million professionals trust SlideShare to learn about any topic quickly from subject matter experts”. According to Kissmetrics, Slideshare gets 60 million visits every month and has an Alexa Rank of 174. Read More

You may have concocted a game-changing product. But if you cannot convey that to investors during the pitch phase, what will you have to show for it? Read More