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Community by definition is not about YOU, it’s about them. It doesn’t just work as a one way street to fuel your sales. It is about relationships, about giving to the people who give you their trust (through sign up, info, participation, etc.). It isn’t a quick overnight get rich scheme, it takes t Read More

There are better ways to get closer to a buyer and success than empty words that do not move you, the buyer, and the deal closer to your objective. Read More

Before extending your brand, ask yourself why you’re doing it. Is it because it’s the right thing to do? Or is it simply because you can? Read More

If you’re an avid Google Reader user, you know that Google is pulling the plug on its popular feed aggregator. Reader will go dark on July 1. I’ve been playing with various replacements for Google Reader, and I’ve decided to go with The Old Reader. Here's why. Read More

It is a nightmare when this kind of troublesome times happens to the team most especially to the team leader. It is certainly a challenge to boost up the morale of the team during these times. Countless of ways would promise a result, but not all of them are effective. It may be hard for you as the Read More

I have a confession to make. I’ve never been very good at saying no. Popular wisdom dictates that business success in the online world depends on your ability to be helpful and likeable. But if you want to be successful there are times when you have to be firm and say no. Read More

NEWSFLASH! Despite what you’ve read, your “epic content” isn’t going to magically go viral seconds after you click the publish button. There is no content marketing fairy. Like it or not, you’re going to have to work hard to promote your content. I mean really hard. Read More

Did you know that last month Reddit had over 71 million unique visitors or that its quickly closing in on 5 billion pageviews? Thats unfathomably huge ... Read More

Should your company be tweeting during extraordinary events or should your company stay off social media during them? Read More

Everyone knows content is a productive tool for enticing visitors to your website, but you can’t just focus on the volume. These visitors need to actually stay and read the article (or you risk damaging your bounce rate), and they should be people that might feasibly buy from you one day. Read More