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Multivariate testing… it sounds like something straight out of a statistics text book. But it is actually an effective tool that online sellers and small business owners can use to focus and fine tune their online marketing efforts. Read More

Unilever owned irreverent male body spray Lynx (known as Axe in many markets) taking advantage of the well publicised activities of Prince Harry in Las Vegas. As story of what happened and the naked images taken of him in his hotel room partying playing strip billiards with a group of ladies was ap Read More

Some of the world's billion-dollar businesses started with zero and made things work as they went. Is it really that easy? What's the secret? Read More

As a busy business blogger, wouldn’t it just be nice to have short a list of quality guest posting opportunities and know where to go to get the best guest posting tips without having to read hundreds of articles? Well, you’ve come to the right place. Read on... Read More

Some *real* tips on how to improve the Alexa ranking of your business blog as well as an explanation for why it is important. Read More

This morning I received an email from someone who is trying to save his floundering specialty gift store. As I read through the message, I just kept shaking my head from side to side; I’ve heard this same kind of story countless times. Read More

Many people look at me with envy when I say that I am a freelance SEO copywriter, working at home. The reality reveals that it is very challenging. Read More

Business blogging is great for many reasons. It helps to establish your company as a thought leader in your industry, gain trust among target audience members, generate traffic to your website, and build natural inbound links to your content. What sets business blogging apart from other content mar Read More

Your impulse to immediately placate unhappy customers is understandable. But it may actually be a missed opportunity. Read More

I started running my business from the shower 6 months ago and it's transformed things for me. Sounds silly, right? It's not. I'm being 100% serious. Here's why I do it, how it works, and why you should do it too... Read More