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Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers b Read More

What if you could bring out the best in your employees when business isn’t so good and not only boost the bottom line but also boost employee moral? You can with these 7 simple steps. Read More

Dear Small Business Owners, some of you really need to revamp your websites! Your website is your home base when it comes to your online presence and your online marketing. But, if you are making these mistakes, then yours could be turning customers away. Read More

Now that big retailers such as Amazon, Walmart, and eBay offer same day shipping on purchases, many small business owners may feel the end has come. But if you own a small shop and see that you are in the cross-hairs of all this corporate maneuvering, you don’t have to sound the death knell just ye Read More

Have you been trying to market your small business online and just feel like you’ve been spinning your wheels? Focus your online promotional activities, build up your brand, and increase sales conversions with these savvy online marketing moves. Read More

The discussion about social media versus your business Website and what part each plays in your online branding and marketing efforts seems a never ending one. But online marketing consultant Matt McGee maintains that in this eternal debate, online business owners should always remember that their Read More

Podcasting? Many bloggers are deepening their content strategy to include new media formats like podcasting. Which is why I interviewed 6 popular bloggers with successful podcasts to get their thoughts. Read More

We all know that working from home comes with a lot of benefits. But lost amid all the noise on the subject, is one simple, yet extremely important idea: The success of your work-at-home experience will significantly depend on the space that you create within your home to do your work. Read More

It's the ideal of mobile business: a picture of a guy sitting on the beach sipping some drink with an umbrella in it and “working” from a laptop. But the real picture of running a business when you have no place to call office, often looks far from that. Read More

If you don't have a lot of money in your business to spend on marketing, then conventional wisdom dictates that you need to kick your creativity into high-gear. But trying to think outside-the-box with your marketing strategies may be difficult if you are not so creative by nature. Read More