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You probably own a video camera in the form of a smartphone, an iPad, or one of a hundred video cameras that do, gasp, only video. This post is for the small business owner who has the creative tools, but wonders how to move that video from camera to the web. Read More

Creating lasting connections was the idea behind the creation of Facebook. Guest blogger Amanda DiSilvestro offers three strategic approaches for gleaning new markets through FaceBook. Read More

I’m sure by now you’ve heard about making calls over the internet, or the official term for it, Voice over IP….or VoIP for short. From Skype to Gmail, it seems like VoIP communications are everywhere.

The questions is, is your business ready to make the switch from a traditional telephone servi Read More

The Official Google Search Blog reports on 40 changes it made in February. Trying to keep up? Yikes! This one should keep people guessing:

"We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particula Read More

Submitting press releases has become the new "in" thing for internet marketers because it gives you exposure and quality backlinks. But if your press releases aren't doing these 5 things, you're wasting your time!

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Are you building an email list for your small business? If not, you're missing out on a great opportunity to strengthen the relationship with your customers. Done right, email marketing can be a powerful tool in your marketing arsenal. Read More

Why does introversion matter to business? Author Susan Cain contends that our society’s bias toward extroversion wastes the talent and energy of the one-third of Americans who are introverts. If you’re not harnessing the power of the introverts in your business, you might be wasting talent and ener Read More

What is a SWOT analysis> It's a strategic tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a given situation such as a project or business venture. It's usually presented in a matrix format, like the image below, but can be written out anyway that makes sense for you. Read More

The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b Read More

If you’re not using a blog as part of your online marketing strategy, you’re missing out an a great opportunity to generate leads for your business. As all small business owners know, traditional advertising methods are rapidly losing their effectiveness. Trying to get people’s attention is becom Read More