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Email marketing is sending out an email to your email contacts with a promotional message. One of the big guns of online marketing, email marketing campaigns are a simple yet effective way to reach out to specifically targeted customers. Email marketing software has a ton of benefits. Read More

Social proof is an important part of how you market your business. You need social proof indicators in the form of likes, plusses, favorites, thumbs up, and comments. Your customers look for these buying signals to know that they are not the first to take the plunge by doing business with you. Read More

So who to follow on Twitter? There are just so many great Social Media greats out there but who are the current top dogs? Following the people who have cracked the social media code can only help you, right? These guys are the best of the best. They give insightful advice and share great hints and Read More

Online Marketing Software is the hub of any business from WAHM’s (Work At Home Mom’s) and crafters to large corporations. There are just too many social networks and online marketing avenues for man (or woman) to manage alone. To establish your presence across the multitude of networks it is import Read More

Two things employers hate, employee scheduling and payroll, are about to get a whole lot easier. How so? Because, this really is great news for small business owners, employee scheduling app When I Work has just announced a new partnership with Quickbooks Online. In fact it is more than just a part Read More

Short for customer relationship management, CRM software is a collection of tools to help organize and report on your company’s interaction with clients. In our last article, we introduced CRM software and described the basic features. Depending on the nature of your business, however, there’s a wo Read More

Xero is gaining popularity in the cloud-based small business accounting software space, as you may have heard by now. The app is in use at more than 334,000 businesses at present. If you’re one of its many fans, you may have heard about the new Xero Add-On Marketplace. Read More

There’s no doubt that when business is booming, your restaurant can get quite disheveled. And then you wait until down time to do your books. Sifting through those receipts and other sorted slips of paper is simply a disaster. There’s an easier way. Move and manage your restaurant in the cloud and Read More

More years ago than I’d care to admit, I worked at a certain electronics retailer. The employees there had a pejorative nickname that we assigned to rookies: “blank stares.” This was, of course, a reference to the expression on the average new employee’s face when an erudite customer came into the Read More

As a freelancer, you have a to-do list that is a mile long. There’s the work itself, whether its graphic design, writing, editing, or anything else. There’s going over briefs and interacting with clients. There’s keeping your workspace organized, which is no small task. There’s the never ending str Read More