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What kind of content do you need for your content marketing campaign? You need both long and short form content for it to be effective. Read More

Finding out what your small business customer wants can be as simple as engaging them on the shop floor or compiling and distributing detailed questionnaires or surveys. Irrespective of the method, ongoing engagement is crucial in building a loyal customer base Read More

It’s all too easy for gung-ho new business owners to jump into planning without thinking carefully enough about the business startup costs. Here, we’ve put together a list of 14 different types of business startup costs you’ll need to consider when drawing up that first business plan.

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It doesn’t matter how many employees you have. It’s essential to set up a payroll system that streamlines your ability to stay on top of your responsibility as an employer. Take a look at these eight steps that will help you set up a payroll solution for your small business. Read More

One childhood entrepreneur shares the lessons she learned while running her first business, that have impacted her life both in business and beyond. Think entrepreneurship is only for adults? Think again. Read More

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. Read More

You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers. This is one of the very few. Read More

The Grammar Monster doesn’t like what he sees in business documents. Let’s publicly flog the worst offenders. Read More

Courage isn’t a one-time feature of business (or really any part of life); yet we often tell stories like it is. We tell the story of the “garage entrepreneur” who gathers the courage to start the business or the employee who asks their boss for a raise.
The Courage Solution: The Power of Truth Te Read More

Starting a business is hard enough, but made even harder when doing it in a small town. When you have a small market to work with, it's important to maximize the interest in your business. Here are some small town business ideas you can use to help figure out what may work in your little corner of Read More