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Assessing marketing results has always been about data and key performance indicators (KPIs). With Facebook Ads, it’s about looking from a more social perspective. Read More

When it comes to getting more internet traffic, “guest blogging” is the new buzz-term. While it’s not new, it is a great way to get direct and residual internet traffic for a long time Read More

Why Relying On Autopilot Marketing To Get Customers Or Clients Is Wrong? Have you been told that you can build an online business just by setting up an automated system and get tons of customers or clients? If so, then you need to read this… Read More

Small businesses have the edge as far as customer service opportunities are concerned. The Art of Small Business gives us 3 practical ways to stay close to the people who matter most. Read More

Trade shows can make or break small businesses - especially ones with untested concepts.

Here's how to make your trade show appearances matter. Read More

Economic pay-out is a key goal for self-employment. Beyond this, there are some essential and existential personal drivers that dictate, to a deeper degree, how trade-offs, choices and decisions are made. They determine the level of effort we are willing to apply and the eventual success we attain. Read More

The Social Commerce Handbook - An Interview With Paul Chaney. Learn from Paul on The SoLoMo. See more in Paul's book, The Social Commerce Handbook Read More

As a busy entrepreneur, do you find yourself constantly battling sweet cravings? Do you have frustratingly low energy levels in the middle of the day? If so, you are not alone. Many entrepreneurs seek out sugary snacks during the day, as a way to boost energy levels and reduce stress. Read More

It seems the critieria for a good business are much the same. But here’s the criteria for NOT investing in a business from Michael Blakeyof private equity firm Avonmore Development… it hammers home some very clear fundamentals for business owners, and of course ends…having an exit strategy. Enjoy Read More

Here are three tips to adhere to when trying to create the best possible business conference experience. Make sure those in attendance leave with more knowledge than when they walked in the door and that a nice time was had by all. Read More