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How does Data Collection and Analysis Help Create More Relevant Messages Across Channels?
“Data collection and analysis allows marketers to make decisions based on numbers and facts rather than past experiences or perception. Collecting data at the multichannel individual consumer level allows mar Read More

  Are customers rejecting your product or service? Do you know why this is happening? If you have a great product or service that’s not selling, it’s likely a problem of price sensitivity. Customers are balking at paying your asking price and you know it’s a fair price. If there was ever a time to Read More

This is an awesome post every marketer should read. It goes over 5 metrics that are easy to fake and can be extremely misleading. I highly recommend reading it if you do anything in Marketing. Read More

Be clear about what you do as a freelance writer, and be careful about going beyond that description. Read More

The PR Verdict: “C” (Distinctly OK) for Speaker Boehner, who has now given himself some negotiating room. He might have been better off saying nothing on the big night.
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When it comes to optimising your website for search engines, should you focus more on the style or the substance? Read More

Whether you have an active affiliate program, or are thinking of tapping into the affiliate channel, Affiliate Management Days is the conference to consider seriously.

The 2013 one is set to take place in San Francisco on April 16-17, 2013. There will be 4 keynote presentations by luminaries of Read More

The Universal success formula

We all want to be more successful.
But how does one do that?

Answer: Be guided by “success principles”

Success principles are a set of generalised instructions that lay down the steps that you need to take, in order to achieve a certain goal.
There are s Read More

Build your site in the right location and it will succeed. Much better to build your web site around the 'trailer park' keywords. Where you can still get masses of valuable traffic, but you're not competing with the mega-buck budgets of the multi-national corporations. Read More

Every single business, no matter how big or small has paperwork. Pretty much all businesses have purchase orders, expense reports, performance appraisals, and more.

TurbineHQ was created because of Matthew Stibbe’s, CEO of Turbine, personal experiences running a company in the 90s with 70 people Read More