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Ever since the term “Marketing Mix” was coined in 1953 by Neil Borden in his American Marketing Association presidential address, the term has become the norm amongst marketers. The 4 P’s of marketing that define the Marketing Mix are: Product, Price, Place, and Promotion. That is, the product you Read More

In order to get your site recognized by the main search engines and obtain a high page ranking, you need to be able to get your site noticed by engines like Yahoo and Google.
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In my last post, we talked about how the time has come for a shift in your marketing. If you’re thinking of doing a new website or even a website refresh, you need to take a “mobile first” approach. This means you must design around the mobile user’s experience with your website via mobile, built… Read More

Do yourself a favor and grab your cell phone. Now open up its browser and type in your company’s web address. Let’s start with the basics… What comes up? How fast? How does it look? Is it easy to read without having to swipe the page right and left to access its content, or reach… Read More

I work with a number of clients who continually ask me – what’s next? Sort of reminds me of Bugs Bunny asking: “What’s Up Doc?” I usually respond with a question – seems fair since my clients are catching on that I’m the guy with questions. The question usually reflects the constancy of change i Read More

I covered Jason Fall's social media event, Explore in OC last week. Top tier speakers talked about best practices, tools and tips for today's digitally driven marketing and social media. Keynote, Peter Kim talked about Social Business. Get the takeaways from Kim, Falls and others from the top four Read More

Running a small business isn't all fun and games. It requires serious dedication and hard work. And guess what? You might not get rich! Read more about the realities of small business ownership here. Read More

Whether you sell forklifts or prepare people’s taxes, the time could come when you have to tell your customers, “We did something wrong, but now we are going to make things right.” I’d urge you to visit a special site that Toyota has set up for customers whose cars are subject to product recalls. Read More

Struggling with reasons why your company should blog? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development? The bottom line? Wonder no more! Here are 14 stellar reasons why you should add blogging to your marketing mix. Read More

Insightful post by John Allison, author of The Financial Crisis & the Free Market Cure:

For years politicians have bickered about the best prescriptions for the economy. From the right, it's lower taxes; from the left, the remedy is stimulus spending and government programs. Lost in the cacophon Read More