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With the holidays coming up, a lot of businesses will have to ask themselves one important question:

Do we have to stay open?

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It's a pity not that many entrepreneurs are into psychology or hard sciences.

Here's a short piece on why scientific principles is essential for your business. Read More

With the holidays coming up, it's time to discuss one of the most important developments of the past generation - online shopping.

Read on to find out what Cyber Monday might mean for your business! Read More

If you have ever wondered what’s going on inside the head of your client, before your client puts money on the line and says yes to your service or product, they typically make five decisions. Below is the process that most people go through, see if it fits your decision-making process. Read More

What comes first, the business analyst or the business analyst experience? If you’ve looked at BA job postings lately, you’d probably say the experience, as most BA jobs require experience. From one perspective, you’d be correct. But from another perspective, you’d be wrong.
For if every BA role Read More

Online learning series kicks off with '5 Ways Nonprofits Can Get More Likes on Their Facebook Page': Understand a long-term strategic vision for using Facebook; master the 3 most important things nonprofits should be posting every day; discover 5 creative ways to increase the number of LIKES witho Read More

In general, small businesses do not have large amounts of money to place big ads that will reach a huge audience. Therefore, small businesses are better suited to conducting small marketing campaigns. Read More

Let’s face it, social media marketing is a complete and utter waste of time. Seriously. It will not work for you, unless…

You have a strong web presence
You know your audience
You have a content strategy

Yes, there is hope. There is a clear way forward in this sea of social chaos. It’s call Read More

In the past decade buzz words and phrases like “Green”, “Eco Friendly” and “Environmentally Safe” have become commonplace in marketing. Now, the FTC is making sure you back those claims up. Read More

LinkedIn is following suit with an updated company page design. Like the Twitter layout update, LinkedIn company pages now feature a prominent image across the top of the page.

A couple months ago, LinkedIn initiated an ambitious redesign, making the primarily business-focused social platform mo Read More