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Are customers buy from Etsy... or from you? With crafty email marketing, you can make sure they don't forget the individual seller who made their product! Read More

What’s different is that Google shows +1 info in the ad itself now – a subtle influence to click the ad. Google’s VP of Engineering announced that social ads have experienced a 5% to 10% increase in click-through rates. Read More

Here is a quick roundup of some of the latest happenings in the social media world.
Facebook
On Thursday, Facebook announced that Facebook Exchange (FBX) was ou Read More

If you’re like me, you’re getting tired of hearing “content is king” everywhere you go. Ileane Smith, founder of Basic Blog Tips, goes as far as saying that content, in fact, isn’t king:
"For me, what’s more important are the connections and the relationships you can build through your blog. Those Read More

Today’s digital consumer is increasingly “on.” Having the right data can help retailer marketers better reach the hyper-connected consumer for stronger ROI. Our data from our mobile email opens report for first half 2012 shows a number of mobile email retail trends. (If you haven’t seen it yet, get Read More

The PR Verdict: “F” for Vladimir Putin and his PR confession. His reason doesn’t sound credible, nor do any of the other unmentioned PR shots of Russia’s President.
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If you have never read Napoleon Hill’s Think and Grow Rich grab your free copy here...This was the very first book I read about the money-making secrets of the wealthy when I decided I would “become rich” online. The book and it’s deep seeded principles are something that I use everyday to build my Read More

Evergreen content is content that people will continue to want to read about and use long after the content was created. Simply put, it’s about creating content that will remain relevant for our customers and readers. Read More

A friend called me recently because a marketing email she had just received had offended her. “It referred to physicians three times as men,” she said. “Couldn’t the copywriter have made just one of those doctors a woman?” The answer is, the copywriter should have. Read More

Keywords are a vital part of your SEO. But what about images? This article explains the importance of infographics for your SEO. Read More