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Do not let another window of opportunity passes you without you putting a strong effort to grab it! Here are some pointers to help you out... Read More

A synopsis of a great presentation I attended during the 'Inbound 2012' conference on how to create content, such as ebooks and webinars, that your target market will love ... Read More

Good company messages are sometimes mistakenly marked as spam and the company doesn’t realize it. Learn how Google decides to mark a message as spam here! Read More

Have you ever seen a haul video? If not (and you’re not a teenage girl), don’t feel bad. Haul videos are amateur videos where young women (for the most part) sit in front of the camera and show off their recent clothing, accessories or cosmetics purchases, describing each item in detail and talking Read More

You’ve seen it before. A really amazing promotional video that made you think, “Wow, that marketing team got it right.” A video that’s funny, controversial, artistic –... Read More

Business owners/decision makers that want to implement search engine optimization into their marketing strategy have two options. First, they can do the work in house. If the business is on the small side this can be an additional task for the marketing department to handle. Of course, not everyone Read More

I’ve spoken with many site owners over the years that want to know why they can’t just target the same 5-10 keywords across their whole site. Since those keywords explain exactly what their business does and those are the keywords they want to rank well for, wouldn’t it make sense to just go after Read More

How does a guy who has worn a nametag every day for the last 12 years turn into a sought-after keynote speaker and international sensation? Read More

B2B marketing is often thought of as a whole different ball game than what B2C marketers do. But in some cases, business to business marketers can take a lesson from how consumers are marketed to. Read More

I was pretty terrified, but trying not to show it. After all, I'd been suffering from panic attacks for a couple of years, and they were typically triggered by any social situation in which I felt that I had no escape from without causing a scene. Read More