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Jumo is a new social networking site announced by facebook co-founder Chris Hughes. The purpose of Jumo is very significant as it is designed to connect individuals and organizations striving to help the world. Here's why this is the future of social networking. Read More

A starter list of ways to differentiate your business, an excerpt from Arie Opps’ article, The Two Laws of Branding from the Inside Out, at Marketing Profs. Read More

Push marketing and pull marketing are both techniques that small businesses can use to good advantage. This article describes both methods, and uses examples of both push and pull marketing. Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper example demonstrates a great way to make use of t Read More

Wow, my recent post questioning Twitter's marketing value stirred up some controversy!

This short VIDEO spells out my concerns about Twitter's declining usefulness.

A lot of people agreed with me, a lot of others did not, and some people were personally OFFENDED. Even the New York Times picked up the controversy!

If you missed my "Twitter Jumped the Shark" post or would like more det Read More

Finding cost-effective keywords can help you attract new cusotmers using PPC advertising. The beauty of PPC traffic generation strategies is that you can test them until you find winning keyword/advertising combinations that make money.

Here's a helpful basic financial analysis process that can help anyone get started generating profitable PPC traffic...

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A consumer's view of the mobile marketing programs from 3 major retailers.

It is great that companies are starting to reach out to customers through mobile, but marketers need to keep in mind that a mobile device is something that a person has with them at all times. To connect with someone on that personal level you need to provide highly personalized and relevant offers – always. Read More

We talk a lot about taking the time to manage customer reviews and it makes sense to do so. Online reviews grow legs: The search engines are aggregating them, Read More

[Open letter to Canadian Prime Minister Harper] Due to the problems in the economy and the capital markets, innovation oriented SMEs all across Canada are REALLY struggling. They need Federal Government help NOW. Here are 2 relatively cheap and affordable ways to do that... Read More

Think Twitter is just some silly Internet fad with no real impact on your business? Think again! With an estimated 75 million people sending over 1.5 billion messages (or “tweets”) a month, Twitter is an increasingly important way to connect with your customers and prospects – one you can’t afford to ignore! Read More