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Little did we know how much the face of social media would change on February 4, 2004 when Mark Zuckerberg, a no-name college student at Harvard, launched Facebook. Read More

When your business establishes a presence on Facebook, you make a commitment to be a good neighbor, a trusted Facebook friend. The emphasis is on being a friend, not a store, a business, or even a customer service help desk. Here are some best practices to market on Facebook without getting burned. Read More

The concept of developing a brand for your business has been around for a long time. But branding has changed over the last few years as blogging, internet marketing, and social media have grown. Read More

How do you balance your desire to stretch—knowing that when you do it’s not only good for you, but good for traffic and business—with not wanting to walk around with a knot in your stomach all day. Read More

The challenge that you often hear with new companies that are adding social media to their marketing strategy is, “how much time is this going to take.” Usually time plus personnel equals money. Meaning, “we want this, but we don’t want to put a lot of time or money behind to it. Read More

Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases. Read More

Kate Tammemagi, a customer service trainer at Focus Training, shares these great customer service tips to improve your phone skills. Read More

If you’re considering Web banner advertising for your growing business, the design of your ad can mean the difference between success and failure. Pointbanner.com, which works with online marketers to create fully customized banner ads, offers these helpful design tips for effective online advertising. Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's highlighted white paper features a study about Twitter use with the en Read More

How to capture qualified leads using LeadShare from SlideShare. If you have created a great presentation and can use it to pique the curiosity of people, LeadShare will help you find qualified leads with detailed information. Read More