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Fancy campaigns, creative promotions, on and off line strategies.....sometimes you can become so wrapped up in the technicalities of it all you lose sight of the basics. In the end, the most amazing and innovative marketing campaign will fall short if it isn't backed up with the following three relationship cornerstones: Read More

A chat with the founder of Abstrakt Marketing Scott Scully about the changing marketing world, entrepreneurship and why business plans are overrated. Read More

Next time you design a small business promotional flyer for your company use these guidelines to help in your promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience. Read More

Design is a key part of presenting a message out to your customers. Design must be a means to an end however and not the end itself. Read More

Perhaps if we were to start thinking of the internet as a very powerful mirror, one which shines back upon us our good and our bad. Then perhaps, we may begin to realise that when blame it, we are merely pointing the finger at ourselves. Read More

Google Buzz can be a network boost instead of a troublemaker. Here are some guides on how you can utilize Google Buzz for your social network benefits. Read More

A broadening range of tablet PCs like HP’s EliteBook 2740p aim to popularize touchscreen computing for business use. Read More

This presentation by Arto Joensuu, sums up the idea of conversational marketing. The idea that there are no consumers only people with whom we have a relationship of “interactive value creation” is like a breath of fresh air to hear. Read More

How to change the US Postal Service for the better. From All About ROI Magazine, by Author Jim Gilbert Read More

Here's a list by Paul Sloane of the 10 Most Common Failures of Bad Leaders. See anyone you recognize. I saw myself sometimes in some of them. But the sightings were fleeting and destined to be less as time goes on, I hope. Read More