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You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Read More

Will small business tax incentives lead to more job creation? Not according to this video from the National Federation of Independent Business. Business owners interviewed talk about what will really lead to increased hiring in small business, more sales coming in the door. What about you? Will tax incentives encourage you to grow your business or bring on more employees in a tough economy? If no Read More

Interview with unique entrepreneur Jason Sadler from iwearyourshirt.com on the business of wearing tee shirts, entrepreneurship and hard work. Read More

It is adaptation to perfection. It got me thinking that it is exactly what we need to do as business owners in today's harsh reality, as economies and banking systems collapse under our noses. Read More

Furthermore, if your negativity towards Twitter has anything to do with being Old School than you need to get over that and learn how apply Old School business to New Technology. Read More

"I believe that its not just about winning, its about how you win and the road you take to achieve success. Putting it in simple terms, high risk = high reward, low risk = low reward." Read More