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This is the first post in a series that aims to help the small and medium business community better understand and use IT Outsourcing services. There is a lot of confusion and terminology and misunderstanding as to what IT Outsourcing is and how it works. This post discusses outsourcing in general, the terms, and some benefits/drawbacks to using outsourced IT services. Read More

Sales should be about creating long-term loyalty instead of short-term fixes. Each day people are sold products/services without any sincerity or focus on their true needs. As consumers, we want more. We want a connection, not a sales pitch. Read More

Today we are going to talk with Tony Mancuso, an expert on business formation and learn about starting various forms of business entities such as sole proprietorships, partnerships and LLCs. Part 1 of a two part series. Read More

Here's an email I received the other day. It illustrates how not to sell via email (and is included here exactly as I received it):

MY NAME IS MARC BATKE I LIVE IN CALGARY ALBERTS CANADA.I WORK WITH ONE OF THE TOP INVESTMENT BANKERS IN THE COUNTRY HIS NAME IS KURT SOOST. WE ARE CREATING A #1 SALES PERSON NETWORK IN DIFFERENT Read More

Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to customers on the move. Read More

There’s a lot of buzz among marketers about the importance of search engine optimization copywriting. And no doubt, getting your Web site ranked highly in the major search engines is important. But your effort will be wasted if you don’t deliver a clear message that drives recipients to take action. Read More

This is the second post in a two part series on leadership traits needed for startups and small business. The more traits that an owner or team member has then the higher the chance of success in the company. Read More

Incorporating business professionals outside your company to act as a “sounding board” can be advantageous to your company’s success. Selecting external advisers wisely is important because they will provide unbiased opinions about a situation from a variety of perspectives.
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What did Steve Jobs do to be named “CEO of the Decade?” You can steal what he does best - create teams employees fight to join, lead through passion and energy and communicate in the simplest terms. Here’s how you can become the next big leader. Wouldn’t you like to be the “CEO of the Next Decade?” Read More

If there are people already visiting your establishment who use a smart phone, then all you have to do is notify them that you are offering specials via foursquare. As stated on their website, “foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics – our Read More