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Pay Per Click advertising (PPC) involves bidding on relevant keywords  that people will likely use in a search engine search, and when your ad pops up as a result of that search, they'll click on your ad, delivering a warm lead right to your door. Read More

When practitioners of the Rubenfeld Synergy Method wanted a way to generate leads for their individual practitioners around the country, Samson Media created a lead-generating video landing page that included a professionally-produced video to attract and convert search engine traffic. Read More

OK, I found my first (but certainly not my last) Twitter ad, from none other than Starbucks.  Makes sense for this caffeinated crowd.  It came up when I searched the hash tagged phrase #nowplaying. Read More

No, this is not about that awkward moment at a networking event or social gathering when you can't remember someone's name. This is about that annoying moment Read More

A list of 10 ways to avoid being a jerk on Facebook. A glimpse into Facebook etiquette and tips including ways to maximize the platform and not be spammy. Read More

I love working from home! I feel so lucky that I can have a life that includes working in my pajamas! But working from home can be a blessing and a curse. It takes an incredible work ethic to make yourself do your work when other things try to grab your attention. Read More

Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Marketing podcast with Luther Lowe (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The online review site Yelp has come under fire of late for practices that have been described by some small business owners as heavy handed in an effort to use the ratings and reviews process as a tool to sell advertising. Yelp responded recently by formalizing a host of chang Read More

In sales (and in business) there are commitments that we cannot keep, despite our best intentions and our best efforts. Being a professional requires that we renegotiate these commitments, regardless of how small may seem. Follow these five steps to renegotiate your commitments. Read More