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Leno, Letterman & O'Brien are masters of pitching and selling ideas. It doesn't matter of you’re the president, CEO, CMO, manager, salesperson or applying for a job, your success depends on getting the right people to understand and buy your ideas. Here's how you can become a headliner in your career. Read More

Do you use Google News to find out what's happening in your industry? If you don't, you may be missing some great opportunities to find prospects and look for additional services your clients could use. Read More

We recently ran a test that improved our email enquiry conversion rate by 25%, but we decided not to make the change permanent because it came at too great a cost. Find out why here. Read More

For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization ( Read More

Have any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?” Read More

An interesting report, conducted by the Network Box, has revealed some interesting stats about our beloved Internet. It was concluded that more business traffic goes to Facebook than to any other Internet site. Analysis of 13 billion URLs used by businesses in the first quarter of 2010 show that 6.8% of all business Internet traffic goes to Facebook; an increase of 1% since the last quarter of 20 Read More

Is the biggest challenge for business staffing, or cash flow, or finding customers? Or is the biggest challenge for business not actually understanding what business they are in, in the first place? Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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Networking is all about communication. This communication is a two-way process. You are networking to communicate your message, but more importantly, you are networking to communicate with others Read More

Our recent business blogging "think-tank" was held, of all places, at a local bowling alley! Amidst the backdrop of rolling balls and flying pins, Guinness was on tap and the biz-blogging ideas were arising fast and furiously. All of the tips, advice and principles we discussed on the art of business blogging right here... Read More