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Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was considered successful,” said Rice, chief sales officer of Kaleidico, which provides software for b-to-b sales. Read More

A balance between search engine optimization (SEO) and website design is essential for website success. Understanding their interplay is important. Read More

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start. Read More

A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

Get strategic information from simple prospects spreadsheet to identify key factors for sales success. A free tool like R can do he trick in minutes. Read More

Top 100 Fortune Companies puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. Read More

According to the 2010 Digital Hate Report, put out annually by the Simon Wiesenthal Centre for Tolerance, the Internet grew 20 percent uglier last year, with terrorists and racists remarks increasingly turning to social media sites such as Facebook and Twitter. Worst of all, these messages are targeted at children. The centre aims to assist law enforcement, public officials, educators, parents an Read More

It might not make sense to make your content available to anyone that wants to use it. Read this post to discover 8 ways giving stuff away could actually improve your revenue flow. Read More

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well... Read More

You can't force an employee to remain in their job longer than they want to stay employed with you, but there are things that you can do now to increase the likelihood that you'll retain your staff long enough to develop a mutually beneficial relationship with them Read More