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The truth is making money online is hard work. It requires you to put your finger on the pulse of your potential customer's spending habits and preferences to see what they are willing to buy on your site. It requires you to implement online marketing campaigns that will help you monetize the traffic your site is getting, whether it's a single impression per day or one million impressions every h Read More

In business there are plenty of levers you can pull which will affect your company’s bottom line. Often the trouble is figuring out which ones to focus your, however one of the most effective is how quickly you can recycle your marketing spend Read More

Marketing in 2010: Tips and tricks for controlling your online reputation including how to understand search engines. Read More

In today's cut-throat world of job-searching, every vacancy elicits hundreds of applicants. The implication is that your resume will be in the HR inbox along with hordes of others. You've written your resume...now it's time for the formatting which will help it STAND OUT from the crowd! Read More

key message:take your business to the local mom and pop business first

The dream of owning a successful small business is still alive in America and remains an essential part of our national self-image. But along the main streets and rural byways of the country today, in place of countless small businesses supporting millions of families in tens of thousands of communities, the banners of a fe Read More

In sales, if you are responding to an RFP, unless you have influenced the RFP, then you are more than likely wasting your time. Read More

If your small business is seeking to advertising online, be sure to consider these important tips for success. Web marketing expert Kim T. Gordon insists advertising on the Internet is not much different than advertising anywhere else once you consider a few simple concepts. Kim lays them out in this informative post at Entrepreneur.com. Read More

Visual images in presentations, whether for business or for other social events, are idea enhancers. Keep in mind that audience members are still listening to what is being said while the graphics are shown. Why is this an effective approach to present products or ideas? The “double message” reinforces the memory process. Read More

The Obama administration's February 2009 economic stimulus legislation has increased the employee benefits costs for businesses that are now expected to foot a larger portion of the bill for employees who no longer work for them due to layoffs. According to Entrepreneur.com, federally mandated health care coverage for laid-off employees through the Consolidated Omnibus Budget Reconciliation Act o Read More

The importance of a good employee benefits plan for your small business goes beyond being a good recruitment and retention tool though those certainly are two key reasons you should have a competitive plan in place. This post from Small Business Notes can help get your business focused on the importance of developing a good plan if you haven't got one already and give you some pointers about what Read More