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One of the brightest minds in the marketing world is Brian Solis, Principal of the Altimeter Group, author, speaker, futurist, and all-around very smart guy. He was interviewed by Eric Schwartzman for an On the Record podcast that Social Media Today published to coincide with the launch of his new Read More

Running a small business has many challenges and is never an easy task. Today we will be covering 10 tips to help small business owners and managers achieve success. Read More

A recent business survey by RightScale shows that the cloud has become mainstream and that open-source cloud technology is leading the way. Read More

Any small business owner who works from home and has school-age children knows the joys--and miseries--summer brings. Joy, because it's summer and your kids are home. Read More

Data shows that B2B marketers increasingly view their content marketing strategy as an important lead generation tool. What's your take? Read More

Here at Effect Web Agency we’ve been doing quite a bit of inward looking and thoughtful contemplation about who we are as an organization and where we want to go. So when a trusted friend in the industry recently asked us, “what are you passionate about?” it really got me thinking.

Having a pass Read More

“If you build it, they will come.” It's a line from an old movie "Field of Dreams" which is still leading to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new product or service. Most struggle with the idea and practice of marketing and Read More

If you find that there is a person or two who are going to be more trouble than they’re worth; whether it’s too many complaints, frequent late payments, canceling appointments, too many demands outside your scope or just plain obnoxious, get them out the door as quickly as possible. People who are Read More

When six Midas shops in Maine decided to become independent auto service shops, Visible Logic established the new branding including the name, logo & web site. Read More

Ty Kester took over his grandfather's business at the age of 25. Updating the school's practices and presence was a priority,-- establishing a strong web presence was the key to success. Read More