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For a lot of small business owners, hiring that first employee is a huge step. On the positive side, it usually means that you’re encountering demand you can’t fulfill on your own and that you've engaged an opportune marketplace. Read More

I can recall once being out for drinks with some business acquaintances and we started spit-balling rapid-fire start-up ideas, many of them pretty funny. A couple were actually too good for the game and people were penalized for shouting out an actually viable idea. Read More

An excellent comparison of two fully hosted shopping cart solutions, Big Commerce and Shopify. Which one is the best and which suits your personality? Read More

Everybody knows that to blog like you mean it you need to be passionate about the topic that  you are writing about. But what happens when I am not so passionate about a subject? How do you blog like you mean it, when you don’t? Read More

Sometime promotion require a big budget, sometimes it takes less. But there is also a way of no-cost promotion by in-house personal brand. Read More

Your logo needs to convey something about your business, and offer something memorable that others will recognize. Here are 5 things to keep in mind as you design a logo for your business. Read More

A look at how PayPal's web site design makes you frustrated with them. Even though the web design is good, the overall brand experience is poor. Read More

Forget the long ebooks, the confusing whitepapers, and all of the other advice out there that points you in a million different directions. If you want to be a smart content marketer, just stick to these 4 dos and don'ts. Read More

There is nothing more inspiring than a success story. Here is one of my favourite stories I would like to share you: The Lego success story. Read More

There are four (4) main types of marketing strategies that businesses can apply in marketing their products or services. Each business due to its unique nature must use the type of marketing strategy that best suits them. Read More