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Press releases can be a great way to grow your business, increase your exposure, and dramatically increase your SEO effectiveness. And, it’s affordable! An effective press release can catapult your business in front of thousands. Read More

One of the most effective ways to get the word out about your business is through media exposure. But for many entrepreneurs and small business owners, hiring a PR firm just isn’t in the budget. While you can purchase DIY media kits and lists, the whole process of pitching your business and followi Read More

Summertime is just around the corner and for many businesses; this time of the year is an easy one to feel like you can coast on by. Maybe you’ll run a sale here or there, or an extra promotion for one of the holiday weekends, but you’re likely to be more relaxed on all of your marketing initiative Read More

The money is in the list.

It seems I hear this phrase everywhere. For good reason – it’s true.

Email has consistently delivered the highest or second highest return on investment. This makes it more effective in generating sales than direct marketing, content marketing and social media. (Sour Read More

Studies show you have room for five roles in your life.

If you are struggling to get things done or feel there’s just not enough time in the day, it might be a good idea to take a look at the roles you currently have. Read More

Whether you’ll be traveling the world, lounging by the pool, or enjoying some quiet time at home while the kiddos are off at camp -- make sure to stock up on some good business books to read this summer. Read More

For the second year in a row, May has proven to be a very stressful time for me at work. One of my largest clients has weeks of planning, which involves research and hours of conference calls, that all culminate in a week of marathon, back-to-back meetings. My already-challenging job is kicked up a Read More

Maybe it’s spring fever … But I’m having one of those days where I just can’t stay focused. I’ll be busy working on a project and then magically, I end up on Facebook waisting 20 minutes going through my newsfeed. Then I’ll start working again only to be distracted by email, which needs to be clean Read More

One of the many ways in which you can work from home is by providing coaching services to individuals. The neat thing about the coaching profession is there’s a variety of niches you can work in (career, business, writing, money, spiritual, life …) as well as a variety of methods for delivery (pho Read More

Just the other day a reader asked me if I had heard of the Amazon Phone Scam. Having an unpublished phone number, I rarely receive any unsolicited phone calls, so I wasn’t aware of it. So, I decided to do some research and see what I could find on it. Read More