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Use employee recognition to win over your typical cynics. Find out here in more detail how to cure even the most incurable cynics of corporate volunteering. Read More

Most small business names are trademarked or protected in some way. So, it can seem daunting to find a name that does not step on anyone's toes while still being memorable enough to attract boat loads of customers. Here are 4 tips for naming your small business. Read More

Telecommuting and virtual offices are now facts of life for a significant number of small businesses. This relatively new development however, brings challenges you won't find in a traditional office setting.

Read on to learn how to best manage employees in a virtual office setting! Read More

This infographic details 3 website metrics on which to keep an eye and includes some suggestions of what to do when they indicate low performance. Read More

By Caron Beesley. When it comes to starting a business, there’s often some confusion about the process of business name registration. How are trade names and trademarks different? An important reason to distinguish between trade names and trademarks is that if a business starts to use its trade nam Read More

It has been a few years since social media became popular. I wouldn't say mainstream since a huge number of companies haven't gotten started yet. Another good portion have recently acknowledged its importance and are taking action at the moment. When it comes to their first steps, the mistakes don' Read More

What a waste of time. You work hard and deserve the best. But for some reason you are attracting the wrong type of customer. You may be not sure why. But you know some of your current relationships are just not right for your business. Here are different types of potential customers. Read More

The PR Verdict: “F” (Full Fiasco) for Abercrombie & Fitch. When a public company hits the headlines, the PR needs to move fast. What happened here?
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Even if you fail to understand the "social" part of social media, there is another good reason not to schedule tweets. You might be saying something no longer valid. Here is an example of one of the worst scheduled tweets ever. Read More

Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. Read More