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One concept has become so ingrained in the social media experience that it is now inescapable: branding.

When done well, branding allows companies of all sizes to build great relationships with their customers, while creating positive awareness of their products and services.
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In our first-ever Stonehenge resident spotlight, we meet 41 Park resident Lyndi Halpern. Lyndi is in the beginning stages of opening her own business: Once Upon A Cupcake NYC. Read More

This morning I received an email from someone who is trying to save his floundering specialty gift store. As I read through the message, I just kept shaking my head from side to side; I’ve heard this same kind of story countless times. Read More

When was the last time you laughed out loud during a work day?

If you were to catch yourself in a mirror while working, what kind of expression would you see?

What type of emotion and energy does your voice convey when you answer the phone?

These are important questions to ask yourself on Read More

Here's my latest blog post on the challenges Google's Author Rank faces. Ultimately a force for good, if we could just leverage it properly. Read More

Instead of pinning your hopes of success on a $19 e-book, save your money for something more life-changing: hire a coach. Yes, a coach: a business coach, an online coach or a blogging coach – whatever you want to call them.The reason is simple: whereas any info product can only offer you a generic Read More

Many people look at me with envy when I say that I am a freelance SEO copywriter, working at home. The reality reveals that it is very challenging. Read More

These days, many companies offer corporate volunteer programs that allow workers to connect with nonprofit volunteer opportunities across the street or across the world. Find out 10 ideas on how you can institute skills based volunteering. Read More

I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience — and most importantly on how caring and respectful you are towards your audience.

I follow a lot of Fan Pages on Facebook and spend some time every day observing how they connect wi Read More

As someone who has worked in the design industry for many years it’s horrible to come across site after site with awful logos and headers. Of course as a blogger I also understand why this has happened. The budget often isn’t there to pay a professional and with all the tools available why not give Read More