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Social Media is a great vehicle to drive relevant traffic and build links. Like a good infomercial, it gets people's interest. SEO is about attracting those who are already interested. The difference between the two is huge. Learn about the common mistakes a lot of businesses make in this area...en Read More

One of the most challenging aspects about business ownership is the sense of isolation that come from "going it alone", and, if not managed carefully, it can become all consuming. Here are some tips for managing the trials and tribulations of working alone and being your own boss. Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More

By now you’ve heard all about Google’s newest search phenomena, Google Instant. The big question is how this change will impact your own SEO strategy. Sure, when the news first broke, there were the classic “SEO is Dead” blog posts and articles. But now that the dust has settled, the picture begins Read More

Foursquare has not yet given small business owners the ability to create a custom foursquare URL for their foursquare venue page. Hopefully they will soon. Read More

Learn the important of having a creation story when building your brand. An interesting creation story is one of the most important building blocks of a strong brand. Read More

It's a high tech starter kit for your small business, everything you need for your SMB and then some. If you can't afford everything on this list, it will give you something to shoot for. But some of these options are also great because they offer may offer great functionality and productivity for Read More

If you send auto DM's, you don't follow your followers, or you're a violent self-promoter, you might find yourself on this list of the ten most annoying people you'll meet in socia media. Avoiding this list should be a goal of your company. Read More

The first post (about taking a job for zero dollars) in a new series on David Garland's adventures in business and entrepreneurship. Read More