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What does it look like to grow an artisan or Etsy business today?
Good news: It’s not adding X number of new workers to the assembly line or going public just to cash out. Today, the question of business growth is really about understanding where you want to take your business in terms of reach, d Read More

By now, most businesses have gotten the message that fresh, compelling content is the key to a successful digital marketing strategy, but many small B2B companies struggle to keep their content updated often enough to achieve optimum results... Read More

Creating a “Policy” page or series of pages for your online store is extremely important in order to help your customers understand what your business procedures and terms are. There are 4 main areas you should hit upon when drawing up your policy pages, most of them are specific to customers who p Read More

Want to know the deal with RebelMouse, the new-ish social marketing service? Well, here's the full scoop. This outlines the benefits of using RebelMouse and includes links to a few social streams worth noting... Read More

Loans are a well-known and well-used method of raising capital to start a business. But before you borrow, make sure you understand how various kinds of lenders differ, the most common loan types available, and which legal documents are involved. Read More

In the past decade, the rise of online communities, forums and social networks has fundamentally changed our travel habits. A decade ago, a lot of my trips started with a visit to the AAA office and the library to collect AAA Trip Tiks, guidebooks, maps and other destination information. Read More

In the following post I’m going to discuss 10 serious issues that can kill your conversions and put your websites readers backs up against the wall.

These are lessons that I picked up from an expert in web usability and user experience that goes by the name of Steve Krug who is the author of “Do Read More

Hashtags have found their way into Facebook. The company announced the rolling out of the long-awaited feature on Wednesday.
Currently only available to a limi Read More

Brand-Blog Collaborations: how and why you used tap into the blogging community for your future marketing campaigns Read More

Customers today have many options and places to buy products and services. Technology interfaces such as call centers and automated responses are only a way to supplement and amplify what should be the heart of your effort: a relentless, person-to-person focus on the customer’s objectives and chall Read More