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I realise that I'm only recently beginning to explore and listen to my internal 'authentic' voice — historically I have primarily placed my faith in my intellectual capabilities, confident in the knowledge that they have served we well in the past and are generally sufficient to meet the challenge at hand. But I need to move on to another level, Read More

You've probably been charged with this yourself, it is a key entrepreneurial trait. And now it seems we were right all along. Cloud computing is here, but what does that mean in practical terms? How does it make you smarter, faster, richer? Here's our story: Read More

When I talk with business-owners who've been slow to set about building their brand, I find their reluctance often comes down to a belief that brand-building is an expensive business. Of course, the big brands often spend a lot of money on creating their brands and even more telling the world about them but building your brand doesn't need to cost Read More

How Facebook Has Fits Into My Marketing Plan Read More

Whatever is the opposite of a Green Thumb, well that is me. As I was talking to a friend the other day about my misadventures it dawned on me that there are marketing lessons in what I have been doing. Read More

Just because your customers are buying from you, doesn't mean they're getting what they really want. Read More

Hard times are hard on small businesses, but there are ways to attempt to cut costs and raise revenue during a downturn without layoffs and slashing benefits. In this article from BusinessTomatoe.com we are shown some of these solutions which might not at first occur to a business owner, ideas like removing poor selling products from inventory or Read More

Should you buy or rent office space for your new small business startup? It depends, says Joseph Anthony at Microsoft Small Business Center. Anthony lays out a number bof factors to evaluate when making a decision on such issues beginning with the questions on cash outlay as well as fixed vs. variable costs. Of course, depending upon the size of y Read More

Bad business ideas are plentiful online. People with little knowledge of what it actually takes to start a business start throwing around ideas. But it hurts those who are really looking for a way to make the move into business ownership. Read More

Social media marketing is not all about pushing promotions and hoping they go viral. It is more than that. Read More