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For the first time in several years, humans now account for more Internet traffic than bots, but bot activity is increasing at smaller websites. Read More

Sadly, even with this flood of computer generated insights, 95.8% of the world’s internet still does “nothing” when they visit a site. So, what’s missing? Psychology. Read More

Imperva Incapsula's annual Bot Traffic Report, now in its fourth year, is a statistical study of the typically imperceptible bot traffic landscape.
In the past, good and bad bots have always been responsible for most of the activity on their network.
This year, however, they saw a changing of the Read More

In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years. Read More

Here are a few quick tips to get your small business started down the path of planning your own events, and read on for how to make the most of them. http://bit.ly/1NWtKtv
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Well “up in arms” may be a bit strong. But small business advocates like Carol White, the Air Force’s deputy director for small business programs, are reporting that a recent Department of Defense contracting rule may put small government contractors at a disadvantage. That’s according to a report Read More

If you’re like me, you’re focused right now on getting client gifts out the door in time for the holidays. But what about you? As an entrepreneur, you work hard and deserve a gift or two during this festive season. Don’t worry: most of the gifts I’m going to suggest you give yourself “come without Read More

This emotional holiday commercial from EDEKA, a German supermarket chain, has stirred controversy and become a social sensation. But is it good marketing? Read More

Stress is no joke. It can paralyze you from making proper decisions. Here is how to stop work stress - before it stops you. Read More

How you manage an irate customer can have long-term consequences for your business. Remember, we live in the age of online reviews. One scathing review can cripple the prospects for a new business. Read More