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When it comes to prospecting, visualize yourself attracting clients to your services. Are your lead-generating strategies proactive or reactive? The latter is important because you need to respond to leads quickly and effectively but it’s only half the battle. A proactive strategy combines good com Read More

Making custom maps of your community to familiarize clients with your area can be great for your small business. Have a referral network between your small business and others? Map it. Follow this tutorial to learn how. The possibilities are endless! Read More

While you can make your own luck by being in the right place at the time, nothing replaces being good at your job. Your client pipeline and income is a direct result of your efforts in the field, so if you focus on attaining your goals by repeatedly putting your tested system to use, that vision is Read More

A great way to actively get the word out about you and your business is to be involved in community organizations, activities and select interest groups. Read More

Before the internet, prosperous business owners weren’t known because they were successful; they were successful because they were known.
It’s a philosophy that still works today, but we now have even more tools and gadgets to get our personalities and messages across. Building a recognition base Read More

Any job involving sales will undoubtedly involve wheeling and dealing along the line. Negotiating can be artful and strategic, in addition to nerve wracking and frustrating. Read More

The type of writing on your blog you need to do to get noticed doesn’t require grand prose or a never-ending supply of flowery adjectives.
When it comes to blogging, you basically need to be yourself and write about things you know. Read More

Put yourself in your prospect’s or client’s shoes and look at the big picture. Are your activities in their best interest? Could you be doing something more positive and productive on their behalf? Are you in control of the situation? Read More

Depending on your point of view, QR codes can be hypnotic or annoying, useful or worthless or resemble an ink blot or a funky piece of art.
Who knew that a two-dimensional bar code arranged in a pattern of squares for the encoding of product information could be such a polarizing figure? But the c Read More

The increasing popularity of online video sites such as YouTube shows that people love being visually entertained or stimulated while digesting their information. Having a video message in your e-mails, therefore, makes sense for marketing. Read More