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Does advertising on Facebook really work?
Yes and no. For most small businesses, probably more on the “no” side. That is, unless you really know what you are doing when it comes to creating an effective advertising campaign. Read More

A consumer looks at a pair of shoes at an online retailer. Later, that consumer looks up a word on an online dictionary site and... there's that exact pair of shoes, right there, in an ad. Is that consumer thinking, "Oh yeah, I like those shoes. I need to go back and order them, " or "What the what Read More

When designing business cards, you need to be careful about the size. This will determine how much room you’ll have to work with, as well as contribute to the appeal of the business cards you’re making. Read More

Do freelance writers need a blog? Well, having a well maintained, interesting blog will raise your status in the marketplace, and therefore your rates of pay. Read More

Google would have us believe that SEO happens naturally, simply by writing and sharing great content. Those of us who have spent anytime in the SEO trenches, battling for search rankings...we laugh at the notion of natural search optimization. Read More

It's not funny when your livelihood depends on search rankings and no matter how hard you try, you can't figure out what Google wants. When you try to do the "right thing" and follow Google's rules, you get nowhere. Even when you do start to see progress, a Penguin or Panda comes along and your sea Read More

As mobile device usage continues to soar (including smart phones, tablets and mini-tablets), business owners should plan to tap this trend in 2013. According to a “Mobile Path to Purchase” study conducted by Nielsen, one of the top uses of mobile devices by consumers is finding and calling local b Read More

In every relationship between Google and online marketers, Google holds all the power. There's nothing you can do about that. If you try to circumvent the rules, Google will break up with you--not the outcome you really want at all. Google is not interested in relationship building with you. Don't Read More

Never underestimate your competition. Never bring less than your A game. Zee Worstell, president of Accelerate Her, an online community for women business owners, is constantly reminded of basic business principles. Recently, when she attended one of her daughter's softball games, she was reminded Read More

Whether you're creating an ad, a promotion or some other kind of marketing message, don't forget to include a call to action. This is a simple statement that tells your customer what action you want them to take and ideally that includes a sense of immediacy or urgency encouraging customers to take Read More