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Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here's why Read More

A simple but effective way to discover the needs of your employees and customers. Patrick Schaber of The Lonely Marketer shares how a friend is using two chairs and a sign to find out what their employees are thinking. I'm putting this under the category of management, but it fits just was well in marketing. Read More

Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.

Advertising inserts are still influential when it comes to making purchasing dec Read More

Online job boards and newspaper classifieds suffered declines in advertising for help, making it essential that small businesses find new ways to reach the people they want to recruit. Read More

There are many efficient SEO techniques to optimize your business's Web site, and then there are nefarious methods, which not only ruin your reputation and get your site banned from Google but also have legal ramifications. Read More

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Their bankruptcies were expected. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell th Read More

I liked the comparison between large and small online businesses in that the smaller business can be nimbler and potentially deliver better service without it costing much more if anything. Read More

Consumers expect to find what they're looking for quickly — particularly when looking online. As a result, providing relevant search results is imperative for the success of any business on the Web. When customers can't find an item, they'll assume you don't stock it — even when there's a chance they just used a search term that you hadn't t Read More

Even as small and midsize companies struggle with Web 2.0, it's time to look ahead at the even newer opportunities and challenges posed by Web 3.0 and the next generation of Web tools and techniques. In this first of a three-part series, a look at where the Web was and where it is now. Read More

Cybercriminials' latest effort involves a combination of VoIP and phishing and is aimed squarely at small and midsize businesses. Cybercriminals have become quite adept at taking advantage of the latest technology. Their latest foray centers on leveraging the significant acceptance of Voice over IP (VoIP) to steal personal information. Th Read More