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It is important to learn how to handle stress, because you cannot avoid all stressful situations. You can handle stress by compartmentalising your mind and by breaking your experience into clear, distinct and separate compartments. Read More

Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

It’s a fact: not all leads are created equal. You might be tracking them all in your customer relationship management (CRM) software, but you absolutely should be treating them differently. Read More

What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More

Finding a stylish and affordable groomsman suit can be a challenge and of course a strain on the budget. Meet the founders of The Groomsman Suit, a company offering stylish and affordable groomsman and wedding tuxedos minus the skyrocketing cost and frustrating process.
The idea of selling groomsm Read More

Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More

You've probably gotten this business advice or heard it dozens of times from well-meaning people, “you need to do what you love”. They'll tell you that's the key to success as an entrepreneur.

Not true. Not true at all.

Actually, it's so misguided that it has caused many would-be entreprene Read More

Learning how a company creates content, what channels it uses to deliver that content, and to whom they’re marketing, can give you valuable insight on how to create and use your own content. Watching customer reaction to a company’s content marketing will also provide useful information, such as th Read More

With everything going on in The United States having to do with the name "Trump," I had to pose this question to my readers. But, this goes deeper. As you'll see, it's about trust and more. Read More

“The best way to engage honestly with the marketplace via Twitter is to never use the words
“engage,” “honestly,” or “marketplace” – Mary Louise Alcott
Twitter is an extremely powerful platform, but like everything in marketing, it’s all about targeting the right people. When you launch an ecomme Read More