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If you’re looking to content marketing to sell your product or service, here’s why you might want to rethink your expectations. Read More

For many businesses, January can be a deadbeat month. With the holiday over and cold weather in the air, coming back after the break can be hard. Employee morale can also take a dip which, in turn, lowers productivity. But small business owners can’t afford to get the January blues. Try to look as Read More

If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media. Read More

According to the 2016 Kauffman Index of Startup Activity, the biggest category of new entrepreneurs in the United States are those with college degrees. Those who graduate with a degree also have the highest opportunity share, which increases with education level.

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Even smart entrepreneurs and small business owners make critical legal mistakes that threaten the survival of their business. Here are 10 of the most important legal mistakes that many business owners make – and what you can do to avoid those mistakes. VIDEO. Read More

A web property is similar to real estate property in that someone owns them. When it comes to web property, that is obviously content and designs created by a person or company on domains, on social media and in the public online realm.

Just like tangible property, a blog should grow in value ov Read More

We all face pressure in our lives, but there’s nothing like that of an entrepreneur facing customer crises and the competitive challenges of a new business. Don’t believe the myth that all you have to do to get rich is bring up an ecommerce website, and the money rolls in while you sleep. Most succ Read More

Before you go out and hire a designer to create your website, learn what parts are involved in the process of creating a website and what potential traps to avoid. Making this common mistake can lead to problems down the road for your business. Read More

I had to. Because #AlternativeFacts. You DO know about it, right? When President Trump's advisor, Kellyanne Conway, uttered the words, "Alternative Facts?" My post is about that, and franchising Facts. Read More

When it comes to attracting top talent on social media, the first step is choosing the right platform – or platforms – for your company. After all, each platform has a distinct audience, with content expectations to match. Ask yourself these questions to make an informed decision. Read More