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Antoni Heatley, Founder and Director of boutique PR agency Cutlass Communications, possesses an easy charm and affable nature, essential personality traits required for a career in public relations –it is easy to see why Antoni was destined to work in PR. Read More

Do you think B2B companies just aren't as outwardly exciting as B2Cs? Here are some brands setting the hottest B2B marketing trends, out to prove you wrong. Read More

Take advantage of the tech tools mentioned in this Franchise Direct article to make running your franchise easier! All of the tech tools that follow are affordable, and remember: investing in them is investing in your business for the future.
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Social media channels are always changing. It’s easy for updates to slip through the cracks with busy schedules. Here are a few more recent Twitter updates that you may have missed. Read More

Most entrepreneurs are so convinced that they are the disruptive element, they fail to anticipate that unknown facts or events can and will occur to disrupt their own well-laid plans. While it’s true that there is no way of know specifically what might happen, you need to anticipate the worst, and Read More

Everyone wants their lives to be better, in the sense of enjoying better results. So what is it that determines the quality of results? Read More

This emotional holiday commercial from EDEKA, a German supermarket chain, has stirred controversy and become a social sensation. But is it good marketing? Read More

Vinay Patankar - CEO Process Street discusses inevitable strategies to survive in the business arena. Read More

An app without stickiness is nothing. Someone downloads your app--woohoo!--they tinker around for a minute or two--yay!--and then they go back to Facebook.

What have you gained? Not a lot. Read More

'Tis the season to be jolly! Check out these 10 wonderful Holiday Instagram Marketing Ideas For This Season for your business. Read More