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What we have learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization. Read More

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (l Read More

The business intelligence for omni-channel platforms should encompass the facility to conduct new marketing experiments and measure their attribution rate. It is important to remember that with predictive intelligence, communication becomes real-time. Read More

Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere.

Bad idea or creative genius? I wil Read More

Yet another internet marketer has “taken the stage”, extolling the virtues of the newest “revolutionary” product or tactic that is guaranteed to blow the wheels off your competition and have you rolling around in hundred-dollar bills before your next electric bill comes due. Read More

Working with brands on blogs is big business, and for one blogger making a full time living through advertising and sponsorships, there are 100 more who’d like to. Read More

Here we are, two months into 2015…is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I’m on the Jetsons.
This post is all about how to dea Read More

Bbig businesses are tying their marketing to this weekend’s Sydney Mardi Gras, but small businesses should look at practical steps to ensure their workplaces embrace sexual and gender diversity. Read More

On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that’s video marketing. I love video, because it has been one of the most important ways I’ve built my brand, but I hate it at times because it doesn’t come naturally to m Read More

One of the only constants in social media is change. As entrepreneurs we have to pivot to stay current and stay on top of the latest in all things social.

Helping us do that on today’s edition of The New Business Podcast is social media maven Laura Roeder. Laura is an entrepreneur, agency boss a Read More