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It seems like every day a new social media website is turning up. As a marketer it becomes increasingly difficult to know where to spend your time and who/where to market to. Read More

If you are redesigning your website, you absolutely need to take SEO into consideration. As any SEO optimization service will tell you, failing to take SEO into consideration when doing a redesign can easily wreak havoc on your search engine rankings, which in turn is bad news for your bottom line. Read More

Direct marketing and social media are often seen as two separate and very distinct promotional options. In spite of crystal-clear differences used to grab customer attention, it’s possible for them to be combined into a killer marketing strategy too. Read More

Inspired by the discussion hosted by Brittany Berger about the Inbound community's blogging process, I decided to write up the highlights (there are a LOT!) and add tips from my own workflows (including the exact workflow I used to create this post). Read More

Here are the tech industry critiques, think-pieces, predictions and opinions that got the Cascade Insights team sharing on Slack this week. The Read Like an Analyst (RLA) roundup is curated by Cascade Insights analysts Philippe Boutros, Colleen Clancy, Jacob Dittmer, Harrison May, CEO Sean Campbel Read More

“Is your 2016 marketing plan on trend? It may seem like every time you turn around there's a new marketing trend to figure out. While it can be daunting to stay on top of what's new, it's important to realize which trends appeal to consumers - after all, they're the ones you are trying to reach wit Read More

Snapchat has majorly transformed since its launch in 2011. Notoriously created to send "private" disappeared photos, Snapchat has grown up now offers branded and interactive filtering options, live new stories, and even a feature that allows you to send cash to friend. But as marketers rush to buil Read More

There's a strong chance that you're targeting an audience who uses a mobile device that’s different from the one you personally own. You owe it to them to (at least) be familiar with that device. Read More

Competition comes in all shapes and sizes today; direct, indirect, and disruptive. However, there is another competitor in our midst – indecision or no decision.

This sales trend is about “Competitor Zero” - indecision leading to procrastination and no decision.

Here and around the world we a Read More

Want to use social media for your small business, but struggling to gain traction? If you’re ready to make social media work for you, here's a straightforward (and easy to follow) guide to social media success. Read More