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LinkedIn, which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you're in business, it is basically expected that you have a profile there. Here are some of the things you should consider incorporating into your LinkedIn strategy. Read More

Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another. Read More

The past several weeks I've been giving a lot of thought to the work associated with and the consequences of re-branding something. The process made me sit down, think about re-branding in general, and do some research. Here's what I learned. Read More

How can a start-up with a few employees and a tiny marketing budget get its name out there? Here are some suggestions for entrepreneurs on how to market their startup using social media. Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

According to Guy Maser, senior VP of marketing for GlobalSpec, it takes more than a good product or service to ensure a successful customer retention program and foster healthy long-term customer relationships. You must also pay attention to your customers' needs and meet them. Remember, customers will jump ship given any slight, perceived or real Read More

International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More