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If you’re a startup or an established business who hasn’t yet taken your video marketing strategy seriously, now’s the time to start. Tons of businesses recognize that video marketing is no longer nice-to-have but a need-to-have, so chances are that your competition is already in on the game. Read More

Gaining qualified traffic to your website is only half the journey. The other, most important half is transforming that traffic into paying customers.

To be profitable, conversion is imperative. You must make every visitor count if you want your marketing dollars to go a long way.

There’s a m Read More

The days of 2016 ushered in an era of digital marketing defined by rapid social media changes, accelerated prominence of video, and marketers giving up on beacons becoming a retail reality (for now, anyway). As we kick off the new year, it’s a chance to wipe the whiteboard clean and develop new s Read More

Pinterest has introduced Search Ads. How can use them? Here's your first look at the new Pinterest Search Ads and how you can tap into their advertising power. Read More

Although today's marketplace has become web-based and fast-paced with people increasingly doing business with others through social networks; however, they still much rather prefer getting involved in business with someone whom they know, like and trust rather than a mere logo or a brand statement. Read More

You’ve probably heard of buyer personas or reader personas, and know that they’re an important marketing tool for building a blog or business.

But what exactly are personas? What do they look like, and how do you use them?

Personas are a powerful marketing tool, and a key to higher user engag Read More

Struggling with how to get more people to download your free checklist or template? This post is for you! It includes 6 tips to help promote your content and grow your email list. Click through for all the tips! Read More

If you want to grow your blog, but don’t know what to do about SEO or are a little confused by everything you read, help is here! This post drills down on 11 SEO myths that may be sabotaging your blog traffic, and what entrepreneurs and bloggers should do instead to get seen by as many people as po Read More

Facebook continues to be the most powerful social network on the planet with over 750 million active users.

Businesses simply cannot ignore Facebook as part of their online marketing strategy.

We spoke with top marketing book authors and Facebook brand managers.

Take your Facebook marketin Read More

"How many people see my Facebook posts?" We bet you've wondered that in the past. It's an important question for social media marketing – actually, it's a lot more important now than it was in the past. Facebook's "organic search," or followers naturally noticing your posts in their news feeds, hav Read More